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Marketing ideas and techniques.

Secret Marketing Technique Pays For MLM Advertising.

Tuesday, September 15th, 2009

It’s a tightly guarded secret that online marketing can actually fund itself, whether anybody links up with your MLM business or not. The mystery is so underground that simply a very low percentage of online marketers even realize how to capitalize on this “free” cash in hand. And not many of those who use the secret will let you in on how to use it for yourself.

One often cited reason for this secrecy is that there’s a snobbishness among online marketers. Those who succeed at it frequently like to hold their methods underground for fear that whenever they reveal their methods, they’ll not be able to hold their advertising “superiority” over those who haven’t yet figured matters out.

Who can find fault with them for that? We all wish to be “special,” don’t we? The marketers who have figured out how to acquire substantial money online recognize that they’re breathing rarified air, and they like it up there. At their viewpoint, they can see all the drudges of the online village scurrying to any gratis form of marketing information like ants crawling on a lollypop stuck to a summer sidewalk.

Multi-level marketing distributors have two alternatives: join the ants or pay the gurus for some education. With the first option, they may acquire a sweet tip or two for free, but will never get the entire lollypop, so to speak. With the second alternative, they’ll be out some cash, but stand a decent opportunity of winning, IF the guru doesn’t suppress some of the actual steps involved. “Holding back” is a maneuver often employed to prime the students for a guru’s future books/lectures/courses, etc. It reeks.

So here is the big marketing secret: It can place you in a position to acquire cash for Advertising your multi-level marketing business. Use a funded proposal. “A what?” you ask.

A funded proposal is an offer created in the course of marketing your multi-level marketing business. The proposal could have something in common with your MLM, like a super-low-cost product or sample. Or it could be an e-book or e-zine or anything which a prospect will easily buy, prior to when you present either your primary product, or multi-level marketing business.

Do you see the picture of what a funded proposal can do? An example is that two online companies sell prospects a fifty dollar information package about the business. It does two things: Gives the distributor a commission, and qualifies the prospects by involving them in a form of commitment. Another MLM company sells try-out packs of product for ten dollars.

But what if your company does not have a funded proposal? How can you make one? What do you require to market it and get candidates for your multi-level marketing enterprise?

A few online gurus have produced marketing systems which use the funded proposal concept, and MLM network marketers can get pre-made templates by joining their programs. The focus of these varies widely, and many are not flexible when it comes to marketing a pre-existing MLM. One system which is designed generically to market any MLM is PrimaryBusinesses.net. The developers have produced a funded proposal sales funnel which can be employed to generate operating capital while finding prospects for your multi-level marketing/MLM business.

Posted in Business, Marketing | No Responses »
Tags: funded proposal, mlm marketing, multi-level-marketing online, online marketing system

Generating Free Internet Leads For Network Marketing/MLM Businesses

Monday, September 14th, 2009

One thing that every network marketer needs is leads for his or her business, and learning to generate free leads online could mean the difference between profit and failure.

If you are a marketer with any kind of business, new leads are the lifeblood of your business. You need to get people to your site, or through your door to make a sale.

It is obvious that business owners can pay for leads. They can actually buy them form a list vendor, or pay for advertising to generate the leads themselves. What many network marketers do not realize, is that getting free leads on the internet is easier than any other media.

One thing that can be done to get free leads is to write articles and place them in blogs and article directories. Another is to make videos and place them on any number of distribution sites. (YouTube is the largest.)

Network marketers can also generate leads for their MLM businesses by developing friends and followers on social media sites like Twitter, Face Book and MySpace.

For each of these options, different approaches are needed. It’s a great idea to get marketing training before diving in and wasting your time. Training can be as simple as searching online for various topics, or signing up for online courses, e-books. Some marketing systems come complete with excellent marketing training which can be used to generate leads for any MLM or business. One such system is PrimaryBusinesses.Net.

Many people have built sales and MLM/network marketing businesses completely by generating free leads online. They simply have learned how to market online, and then they implemented a marketing plan by taking massive action.

Posted in Business, Marketing | No Responses »
Tags: generating leads, internet business training, online marketing, social media marketing

Funded Proposals Online: Old Kid In New Clothes?

Saturday, September 12th, 2009

Funded proposals are used in online attraction marketing systems, but they have been around longer than the Internet.

A funded proposal is a small item which is sold as a “leader” in many sales businesses. In retail businesses, the funded proposal is often referred to as a “loss leader,” which is something being sold at an attractively low price, for a small profit, or sometimes even being sold for below its wholesale cost.

Funded proposals and sales leaders are used to attract customers to a business and to qualify them as customers. The object is to increase a company’s customer base, and allow further marketing with the goal of having the customer buy more profitable items in the future.

An example of employing an off-line funded proposal is a high-quality, framed art print which was offered in art gallery for thirty-seven dollars. Prices of other original art in the gallery start at six hundred dollars and go up into the thousands. Many people visit the gallery to “browse” and some of them buy the small framed print.

The small sales pay much of the gallery’s expenses, and give the buyers a comfort level with the business. They return as “customers” instead of “browsers,” and many upgrade to buy thousands of dollars of art over the next months and years.

Online network marketers use a funded proposals in a similar way. A marketer who has a program costing hundreds or thousands of dollars, may first introduces his leads to a capture page which offers an attractively priced e-book. Those who buy the e-book experience the quality level of the network marketer’s offerings. They also become part the marketer’s email-list, and receive information about other products and the primary business.

The small sales help pay for the online marketer’s operating expenses, and build his customer base. The customers get a chance to become acquainted with the marketer, and they go on to buy more products or join the primary business.

Funded proposals are valuable tools for any business. Using them consistently will help build customers and profits.

Network marketers can find a pre-made funded proposal marketing system at PrimaryBusinesses.Net

Posted in Business, Marketing | No Responses »
Tags: funded proposal, internet business training, internet marketing, Marketing, online marketing

Are You Willing To Learn?

Saturday, August 29th, 2009

Here is something you should ask yourself if you are considering being self-employed or starting an online business.

open source video, online video platform, video streaming, video solutions

Are You Willing To Learn?

You may think twice about this: Are you ready to learn new skills?
I run into people all the time who answer yes to that. They very enthusiastically say YES, they are ready to learn new skills, and they are ready to do what it takes.

They think that working on the Internet is just like pushing a few buttons, or maybe as easy as sending an email.

The reality is that it is really not easy, and there are skill sets which need to be learned. And these are perhaps things which you can not even imagine right now, and you certainly don’t know how to do things yet.

So, think about how you have approached new things your whole life. Were you a quick study in school? Are you still a quick study? Or did it take you a lot of effort to learn, or maybe you have something which holds you back, like a form of dyslexia.

If this question is something you have not considered before, perhaps you will benefit from knowing about the other twenty-two questions I have answered in a special report you can get by signing in here.

I have worked with people of all aptitudes, and what it takes is for them to have the drive and discipline to do what it takes for them to learn these new skills.

So, be prepared to learn. Consider if you are really ready and willing to learn new skills. Are you willing to go back to school? How did you think about it when you were in school? Couldn’t wait to get out? Or were you excited to learn the next thing?

You need to have an openness to learning when you do business online, because things change quite quickly. Often there are skills you will learn, and then a short time later you will need to learn to modify what you have learned, to adapt to new conditions.

Things change constantly on the Internet. It’s really a wild and wonderful place. So be prepared to learn things. And if you’re not prepared to learn, or if you have always hated to learn things, just save yourself and your sponsor a headache and don’t do it, okay?

Posted in Business, Marketing | No Responses »
Tags: internet business training, online business, online marketing, work at home

Outsourcing Online Marketing: Can I Pay Somebody?

Friday, August 14th, 2009

When it comes to outsourcing online marketing, new Internet business owners are often confused by their responsibilities. There are an awful lot of people who don’t want to put in any effort at all. They want to outsource, to pay someone to make money for them. Whether it is from fear of learning new skills, a genuine (or perceived) lack of time, or just plain laziness, they will seek to hire someone to do some or all of their business setup and marketing for them.

Although the answer is yes, it’s possible to pay someone to make money for you, that may not be the best route to for a new online marketer to take.

What happens in that scenario is a situation where the business owner has total dependence on what other people create for them. It is ultimately more advantageous for online marketers to develop their own skill sets.

Later, when one has an understanding of what needs to be done, repetitive and time consuming tasks can be outsourced.

The important point here is that a business owner should know how to judge the work they are contracting for.. That means knowing how to do things for ones self before you go pay others to do anything for you.

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Outsourcing your online marketing before your business has cash flow will also put the business owner in a position of having to make proportionately larger gross sales to become profitable. If all the business’ capital is tied up in paying other people, you have to recoup that. You are in business, after all, and the result should be profits.

Posted in Business, Marketing | No Responses »
Tags: online business, online marketing, outsourcing online marketing

Do I Need Computer Skills?

Friday, August 7th, 2009

The Number One question that I get asked all the time is “What if I don’t know much about the Internet?” and “What if I don’t know how to do business online?”

(Which is basically telling me that someone is not comfortable using a computer.)

People tell me that they have a fear of the computer, and of doing things “wrong” and ruining the internet or their computer, or both!

There are a couple of answers to this. The first is that yes, you should have some rudimentary Internet skills. I like to say that if you have the basic ability to send an email, and attach a photo to an email, and to do simple word processing (which is basically being able to write and edit an email and use spell-check) that you have the start of what you need to get you going.

But you do have to be open to the idea of learning a few things. So don’t be afraid of it! Internet marketing simply requires learning a new skill set. No one is born knowing it!

People think that kids know this stuff, but the reality is that everyone learns by doing things over and over again, and learning things that they need to know, as they go along.

I made a report about this and several other points which I think are important for anyone interested in doing a network marketing business online. You can get the report and subscribe to my private marketing newsletter by signing in here.

So that’s how you should approach this. Just keep in mint that you will be learning things as you go. You’re going to be involved in a lot of new concepts. So be open to that. Treat it like you’re back in school, and you will learn these skills that you need to know — one by one – and get along on the Internet!

Posted in Business, Marketing | No Responses »
Tags: home business, internet marketing, MLM, network marketing business, online business, online marketing, report

Hide Your MLM Business

Friday, July 24th, 2009

When a new rep starts in a MLM business, he or she is usually brimming over with hope and enthusiasm. And why not? Fortunes have been made in MLM, and MLM companies are being endorsed by financial celebrities Donald Trump and Robert Kiyosaki. They even devoted a full chapter of their book Why We Want You To Be Rich to network marketing. No other business category was so honored.

Every new rep learns from their company sponsors and leaders. They learn how to market the products and the business opportunity, and Click to continue »

Posted in Business, Marketing | No Responses »
Tags: mlm business, mlm leads, mlm prospecting, network marketing business, online mlm business

MLM Sales Funnels?

Tuesday, July 21st, 2009

Does your MLM have a sales funnel? “A what?” you might ask. And that is a very good question to ask!

Most MLM companies do NOT have a “sales funnel” and their reps are suffering from the lack of having one, whether they realize it or not. The whole idea of a sales funnel is to maximize the value of each new customer. By making a purchase, the customer enters a pre-determined program of offers and enticements which eventually lead to multiple sales. Click to continue »

Posted in Business, Marketing | 1 Response »
Tags: Marketing, MLM, online marketing, sales, sales funnel, sales techniques

Bruce Wood

Marketing Consultant and Coach