Suddenly I realized that I was recoiling from the pain of closing my stores. I forgot that when I opened my stores it took three to five years for each to get into profitability mode. I forgot that one has to work, if one expects to get results. There is no fast and easy ride. At least there isn’t one in retail, so why would the internet be any different?
When I closed the stores I had operated for seventeen years, I went looking online for a legitimate home based business. Something that would not be really hard to learn, and would give me money fast.
Well, what I found online was a lot of things that I really didn’t resonate with. There were a lot of low-end business out there promising quick returns and no learning curve.
Suddenly I realized that I was recoiling from the pain of closing my stores. I forgot that when I opened my stores it took three to five years for each to get into profitability mode. I forgot that one has to work, if one expects to get results. There is no fast and easy ride. At least there isn’t one in retail, so why would the internet be any different?
I realized that all the offerings I was seeing were simply not for me. I didn’t rally believe them, when they said that everything would be really easy and the money would just start coming in. I have to admit that I lost a few dollars by joining one or two small little deals which promised fast returns. I went into them thinking “If this works it will be great.”
Here’s the deal: What it comes down to is that I thought there must be something better, and I did a bit more looking. I kept looking until I saw something which pretty-much matched what I knew must be out there.
I found a new internet business model which is not a get-rich-quick scheme, and it doesn’t promise to be easy. It doesn’t promise anything – other than the same things which franchises promise – a standardized way of doing business, and great training in how to operate this particular business on the internet.
Those two things really resonated with me, and then I saw an aspect of the business which completely got my attention: They offer the option of selling high ticket items.
I like selling high ticket items. My paintings sell for thousands of dollars. The furniture I sold in my stores was also expensive, with an average ticket of around a thousand dollars per sale. At last I found something which would yield me that kind of return on the internet.
This business model changed everything for me. It had the capability of replacing the income that I had from all of my stores when business was great.
And what I gave me was the training on how to operate on the internet. Honestly, when I first considered doing business online, I knew how to write emails and do searches, and a few other modest things, but I was no wiz.
I knew that there was advertising online, and thought it must be like the advertising I was used to, magazines and newspapers. I quickly learned that some aspects of advertising are the same in all media, but without specific training in internet marketing, business owners are sunk.
This company that I found actually gave me great training in how to market online. It was the start of a great, liberating adventure.
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