Summary:

Have you ever had a business fail, gone out of business and been faced with starting over in a new industry? I have been faced with that situation many times, and have always found a great solution. Here’s my story.

Have you ever had a business fail, gone out of business and been faced with starting over in a new industry? I have been faced with that situation many times, and have always found a great solution. Here’s my story:

I am an artist and an entrepreneur. When I graduated from art school (MFA, School of The Art Institute of Chicago) over twenty-five years ago, I had no marketable skills, so I went to work at a job. That lasted about two years, and I realized that I had I really had to be an entrepreneur and make my own way by having businesses of my own. I have not had a real job since then.

What I have done is start many brick-and-mortar stores and other traditional types of ventures. Some thrived, some tanked. Some went through the entire cycle from startup to success to expiration. The last ones were a small chain of art galleries and upscale decorative accessory stores which I operated in Southwest Michigan and Chicago for seventeen years.

Of course, the economy slowed down and with that my businesses slowed down. I slid deeper and deeper downhill into debt just trying to meet payroll and finance the inventory, and finally I was forced to close them.

I tried MLM (multi-level-marketing) and was extremely disappointed with the results. After years of dealing with upscale merchandise and professional clients, selling low-cost items to masses of people held no appeal.

I went online looking for another business to start, but ended up disappointed. What I found were new versions of old-style MLM.

Then I changed focus. I began to realize that there were successful online businesses which did not follow that model. They also were not new versions of inventory-based enterprises like online stores.

I discovered a new internet business model.

As soon as I found out about it, everything started to change. Of course it took re-adjusting my ideas about how to do business, because I was used to brick-and-mortar. I didn’t know how to operate on the internet. But what I found was a solution to all that. I found training which allowed me to learn how to market successfully on the internet, and how to thrive.

I found a business model which was capable of restoring, and even going beyond, the income I was getting from all of my stores when they were going at full-speed profitability.

This new business model allowed me to start again in business without prohibitive startup costs like a franchise, without the limitations of territorial restrictions, without the problems of overhead, employees, inventory and debt and expenses which had dragged my stores into the ground. The new internet business model got me started in business again.

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