Making money on the internet is an enigma to many newbie internet marketers. It has also proved difficult for seasoned business owners who attempt to apply their offline marketing experience to the new online media.
In both cases the confusion is rooted in the dominance of print media and television over the last half of the Twentieth Century. Offline media is dominated by advertising, and advertising has been the method of choice for disseminating marketing messages.
When the same messages are conveyed via Internet marketing, the effect is often less than desirable. Rather than attracting qualified customers, online advertising can become a source of “repulsion” marketing. As an example, one very effective albeit dubious advertising technique rampant among online network marketers is the use of the word “scam” coupled with the name of competitors. Similarly, many ads feature negative or sensational messages in an effort to draw attention.
Attraction marketing aficionados generally abhor the word “scam,” since it attracts paranoid and skeptical customers. Attraction Marketers also seldom use paid advertising at all, since its messages are often ignored by jaded online surfers. They have learned that it is difficult to make money on the Internet when customers pay no attention to the ads, and when the only prospects drawn to the ads are afraid or reluctant to spend the money they have.
As an alternative to online advertising, these Attraction Marketers have learned to harness the power of the information super-highway, using everything from videos to forums and a myriad of social media sites like Twitter and Face Book to get their marketing message across.
So what is an Attraction Marketing message? The very nature of the message is as exotic as the concept. Each marketer first defines who their ideal customer is, and then crafts an internet presence to attract that customer. As you can see from this definition, crafting an internet presence would be very difficult to achieve through advertising alone. That is why Attraction Marketers rely on other, more fluid messages which can be constructed via social media.
For example, an Attraction Marketer may decide that his ideal customer is a baby-boomer professional with a high income. To attract such professionals, the marketer could make videos on subjects which appeal to the target group, and also make a Face Book profile showing how the marketer himself has an affinity for the same things which his target group likes.
The secret to making money on the internet with attraction marketing techniques is to very subtly ask for the sale. This is what separates it from blatant advertising. Ninety-nine percent of attraction marketing efforts involve building rapport with the customer, and demonstrating that the marketer is worthy of respect. The other one percent is asking for the sale.
An attraction marketing training program for network marketers who want to make money on the Internet can be found at http://www.PrimaryBusinesses.Net
